Search Engine Optimization And Social Networking: 3 Places To Start

Many business owners look askance at social networking as a search engine optimization tool. But the truth is that social networking has become mainstream, and many businesses are quickly learning just how important it is to connect with their target audience using social networking sites. It is particularly important for small businesses that need all the help they can get to compete with larger competitors who have enormous marketing budgets. So just accept the fact that social networking needs to be part of your overall marketing campaign and start here:

1. Facebook. Facebook is very user friendly and popular across demographic groups. Start by creating a business profile. Fill out as much as you can on the profile and start getting Fans. Fans are the equivalent of Friends in Facebook-ese, but Fans are friends of a business while Friends are friends of individuals. At the very least you need to start with your logo, your business description, and your contact information. Then ask your friends and family on Facebook to become Fans of your business. When a critical mass of your friends becomes Fans of your business, Facebook will start suggesting that their friends become Fans as well. It a great way to get the word out about your business without having to do all of the work yourself.



2. Twitter. Twitter is like a miniature blog in which you answer the question